So you’re all pretty aware now of the Amazon/Hachette dispute. Last week Amazon sent a strange email to their self-published authors as a kind of rallying cry. I didn’t pay that much attention, but two days ago, Amazon dropped a real, actual bomb on everyone. I would love to say that Amazon loves us indie authors so much that they did this out of the kindness of their hearts, but that would be naive. No, Amazon made this move to stick it to Hachette because they took away Hachette’s pre-orders…and just gave them to indies.
Now this is a really big deal for a lot of self-published authors. It undoubtedly makes publishing a bit easier, or if you don’t use it any time soon, you at least know the option is there.
This is a screen shot of what the KDP dashboard now looks like for SOME KDP authors (I’m putting it here because apparently not everyone has this option available to them.) Other people got an Advertise with Amazon capability instead. I did not get that one.
So there it is in all its glory. The coveted Pre-order button, only available to traditionally published authors and super bestselling indies.
Now, I don’t know all the ins and outs of how it works, obviously, because it’s brand new. But the accompanying email is here:
How It Works:
According to that, I CAN in fact uploaded the UNEDITED version of Doc (Burnout 5) to launch it as a pre-order and uploaded the FINAL document before release day. Note that there is a very clear deadline posted in RED when you click “Pre-Order”. The notice tells you that if you do not upload your FINAL DRAFT by the deadline you will lose Pre-order privelges for one full year. So they’re not playing around with this. We all need to be PRO if we’re going to do this. I don’t know that I will always use pre-orders depending on the metics, but I want all my options on the table just in case.
So let’s all cross our fingers that it actually works that way. Otherwise you’ll all end up with a version of Doc that’s been overrun with commas and dropped participles.
Here is the link to the pre-order for Doc. The book still drops on Sept. 12. I have no idea what time of day it will go live. We’ll all have to watch for that. I’m interested to see how it all works and whether or not it’ll fit into my plans for production from here on out.
As with Easy (Burnout 4), Doc is being released at 0.99 as part of my strategy to treat my front list like by backlist.
If you are a KDP author who DID NOT get the pre-order option yet, feel free to ask me anything about how the process went.
*Amazon says pre-orders autmatically go live at Midnight local time for their respective stores. Which is exactly what I’ve been trying to hit uploading myself all along, so that’s nice.